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This course focuses on the final stages of media production—preparing, optimizing, and strategizing for distribution. Whether you are planning to release content through streaming platforms, film festivals, social media, or digital publications, this course will guide you through the steps of distribution planning, audience engagement, and industry best practices.

This is an online course only, hosted on D2L, with no regularly scheduled class meetings. Each week, you will engage with learning modules, hands-on activities, and structured planning exercises to help develop a comprehensive distribution strategy for a project. 

To make the final project flexible and useful for different student goals, you will choose a project you have already created or are currently creating and prepare it for digital media distribution.

Your project may come from this course, another multimedia course, or a related creative project. The goal is not to create a new project from scratch. Instead, you will develop a distribution strategy that shows how your project could be prepared, described, made accessible, credited, promoted, and shared with an intended audience.

For this final assignment, you will complete:

1. Digital Media Distribution Strategy Document
2. One-Slide Distribution Pitch

In this assignment, you will:

• Choose a realistic distribution path for your project
• Identify the audience and viewing context
• Create public-facing project details, including a title and description
• Prepare metadata and file organization notes
• Apply accessibility practices, such as captions for video, transcripts for audio, and alt text for images
• Identify rights, credits, and source information
• Create social media promotion posts
• Develop a release checklist and next steps
• Create one visual pitch slide that introduces the project and distribution direction

Your final work should show how your project could move from a class project, draft, or finished piece into a space where an audience can find it, access it, understand it, and engage with it.

By the end of this assignment, you will have:

• a realistic distribution strategy for one media project
• a visual pitch slide that showcases your project
• public-facing language for presenting the project
• accessibility features applied to your submitted materials
• a clearer understanding of how metadata, captions, alt text, credits, file naming, and promotion support digital media distribution

This course is structured around unit-based lesson modules that include reading materials, videos, learning activities, labs, and a final project module.